Archive for the 'Price discrimination' Category

May 20 2008

One version of Windows XP per child…

Laptops for poor to run Windows XP - The Boston Globe

The cute little green alien-looking computer that is the XO PC (aka the “$100 computer” that costs $200) is now available with Windows XP. For anyone who’s had a chance to play with one of these machines, the Linux based operating system takes some getting used to for those of us used to the familiarity of Windows.

As it would turn out, education ministries in the developing world, the market the “one laptop per child” program targets for its cheap, durable PC, prefer machines with Windows on them over the unfamiliar Linux system as well:

…some countries, such as Egypt, want machines that run Windows, the most common personal computer operating system in the developed world.

“They said we would be in a much better position with a Windows-capable machine,” he said.

Meanwhile, Microsoft was working on a version of its Windows XP operating system that would work on the relatively low-powered XO computer.

“Lo and behold, they finalized [it] and have a very crisp-running machine with XP on it,” Kane said.

A statement from Microsoft said the Windows XP version of the XO will be capable of using hundreds of thousands of Windows-compatible programs and hardware accessories.

My first thought at this news was, “well, there goes any chance at achieving a $100 laptop for poor children in the developing world…” Windows XP, which retails for aroudn $250 in the rich world, would push the price of an XO from $200 to $450, if Microsoft were to charge the retail price for its operating system, that is.

In fact, Microsoft is making its popular operating system available for $3 per XO, which is probably close to the actual marginal cost to Microsoft of producing additional copies of XP. What’s the incentive for Microsoft to make this apparently charitable gesture to the OLPC program?

Mike Cherry, lead analyst for Windows at Directions on Microsoft, an independent software-research firm in Kirkland, Wash., said Microsoft doesn’t want cheap Linux-based computers to threaten the dominance of Windows.

“Let’s say they put Linux on there, and people say, ‘Hey this works pretty good,’ and they start looking at it for other applications as well,” he said. Getting Windows onto the XO laptop is one way to prevent this.

“I think it’s along the lines of not allowing anybody else to get a toehold,” Cherry said.

Sometimes when companies like Microsoft act in the pursuit of their own self-interest, society as a whole benefits. In economics we call this predatory pricing. Two firms, Microsoft and Linux, are competing for a larger foothold in developing countries where more new PC users are expected to emerge in the coming decades than anywhere else.

In the name of competition and its desire to maintain market share, Microsoft has taken a product that it usually charges the full monopolist price of $250 for and reduced its price to the marginal cost of $3. To prevent all PC users from taking advantage of this massive price reduction, however, the company will only make the $3 version of XP available on the XO, assuring that only the poorest, most technologically deprived consumers benefit from the company’s price discrimination.

While the price of the XP ready XOs will be about $10 higher, the ability to run thousands of Windows programs will surely give the OLPC program a greater appeal to education ministers and government officials in the developing world. Don’t be surprised if in the near future we begin to see more and more of the little green alien machines in the hands of the developing world’s school children.

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Nov 16 2007

Wii shortage threatens to ruin Christmas for all the little boys and girls!

BBC NEWS | Technology | Nintendo warns of Wii shortages
Man playing a Wii game
Looks like Brits dreaming of the Wii from Nintendo may have to wait a while longer this holiday season, as British retailers are finding it nearly impossible to fill customers’ orders. It turns out there is quite a shortage for the hot new gaming system from Nintendo!

“Although we’re receiving regular deliveries from Nintendo, Sony and Microsoft and getting the products onto the shelves as fast as we can - it’s possible that demand will outstrip supplies on some products, for example the Nintendo Wii, which has been hugely popular all through the year,” read a statement from high street gaming specialist Game…

“The Nintendo Wii consoles have proved extremely popular with our customers and have been flying off the shelves whenever we get new stock in,” said a spokeswoman.

It seems like the shortage of Wii’s in the UK should send a message to Nintendo and its retailers: RAISE THE PRICE!! One way retailers have tried to do this is by bundling the consoles with up to three or four games, meaning to take home a console shoppers would have to fork over 300 GBP. This seems like a great strategy for retailers faced with strong demand from customers, given that they are probably not allowed to charge above Nintendos suggested retail price for the console itself. Continue Reading »

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Nov 12 2007

Price Discrimination 101

YOUmoz | Price Discrimination in Pay Per Click AdvertisingSingle price vs. price discriminating monopolist

The article above gives a great introduction to and several examples of price discrimination among firms with market power. Read the excerpt below then discuss the questions that follow in your comments:

For any product or service, different people have different prices they are willing to pay. If you ever took an Economics course you surely remember the downward sloping demand curve, which is a graphical way of saying that you’ll get more buyers at a low price and fewer buyers at a high price. For a business that cannot price discriminate, this poses a problem. What price to offer?

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