Feb 29 2008
“Opulent in elegance. Bountiful in spirit”
Published by Jason Welker at 9:15 am under
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It’s Friday morning here in Shanghai. My AP students are in the middle of their Macro Unit 2 test on Aggregate Demand and Aggregate Supply. I’m reading SAS’s weekly Parent Talk newsletter that I handed out to my homeroom this morning, and on the back cover is an advertisement for the housing compound across the street from school, “Rancho Santa Fe”.
I just had to post this to my blog, as I think it captures well the trajectory that rich, suburban, Shanghaites are heading as Shanghai and the other Eastern provinces continue to develop and get rich.
“Success has many stages.
Acquiring a definitive territory counts as the ultimate one.
Embracing the best nature and humanity have to offer.
Rancho Santa Fe Phase 3 is a magnum opus of a villa residence.
Opulent in elegance. Bountiful in spirit.
The grandeur lies not only in heritage, but the entirety of all that is perfect.”
I hope you enjoyed this as much as I did. Happy Friday!
About the author: Jason Welker is a teacher at Zurich International School in Switzerland, where he teaches Advanced Placement and International Baccalaureate Economics. Jason was an international school student in Malaysia before studying economics at Seattle University then earning his Masters in Education. He calls Seattle and Northern Idaho home. In addition to maintaining an economics wiki and this blog for economics student and educators, Jason also gives presentations on using Web 2.0 tools in education at workshops and conferences around the world. His economics wiki won the 2007 "Best Educational Wiki" award from the "EduBlog Awards". 
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Wow. As nice as Rancho is, I don’t think this article will have much to say on the demand right now, People will buy houses because of the current boom in china, regardless of the Parent Talk ads.
I think they lost me at “magnum opus”. It appears that Chinese marketing firms and their writers have a superior understanding of classical latin than I.
Yea, i think this just goes to show how much the housing market is booming in China, especially in Shanghai. We have all these beautiful villas that are worth more and more each day. One reason why we are seeing so many new houses around us is because investing in real estate is one of the easiest ways to make money right now in China. The standard of living in China is increasing like crazy, and so is the amount of money in people’s wallets. Just buy a house and watch its value double in no time.
Wow someone really really likes thesauruses.
Or someone is just naturally grandiloquent.
I agree with Jon, now that so many people are flocking towards China because of its rising economy more are investing in real estate. New houses are constantly being built and more people are buying them too. These houses are definitely going to increase in value.
wow, so whats their point? to be an ultimate fung shui master balla u gotta live there or something? Sounds like a fascist organization seeking to conquer the world = =
Well, unlike certain areas, china has the ability to expand and build houses, becuase they have an incredible size of land. This is partly one of the reason why real estate is booming so quickly in China’s market. For instance, let’s take America as an example. Almost every single bank in America is losing money. They banks are paying a price way above the real value on the real estate in America , and this is why they are also undergoing a recession right now.
I agree with most of the posts before mine on this whole idea of the positive appeal this sends to audiences. China unlike the U.S economy is facing a big time, “boom” nation wide. This Rancho Santa Fe would sound very appealing to quite a lot of teachers and families of the Shanghai American School Community.
Because Rancho is such a nice compound and is conveniently located right next to SAS, families will want to live there regardless of any ads.