Feb 29 2008

“Opulent in elegance. Bountiful in spirit”

It’s Friday morning here in Shanghai. My AP students are in the middle of their Macro Unit 2 test on Aggregate Demand and Aggregate Supply. I’m reading SAS’s weekly Parent Talk newsletter that I handed out to my homeroom this morning, and on the back cover is an advertisement for the housing compound across the street from school, “Rancho Santa Fe”.

I just had to post this to my blog, as I think it captures well the trajectory that rich, suburban, Shanghaites are heading as Shanghai and the other Eastern provinces continue to develop and get rich.

“Success has many stages.

Acquiring a definitive territory counts as the ultimate one.

Embracing the best nature and humanity have to offer.

Rancho Santa Fe Phase 3 is a magnum opus of a villa residence.

Opulent in elegance. Bountiful in spirit.

The grandeur lies not only in heritage, but the entirety of all that is perfect.”

I hope you enjoyed this as much as I did. Happy Friday!


About the author:  Jason Welker teaches International Baccalaureate and Advanced Placement Economics at Zurich International School in Switzerland. In addition to publishing various online resources for economics students and teachers, Jason developed the online version of the Economics course for the IB and is has authored two Economics textbooks: Pearson Baccalaureate’s Economics for the IB Diploma and REA’s AP Macroeconomics Crash Course. Jason is a native of the Pacific Northwest of the United States, and is a passionate adventurer, who considers himself a skier / mountain biker who teaches Economics in his free time. He and his wife keep a ski chalet in the mountains of Northern Idaho, which now that they live in the Swiss Alps gets far too little use. Read more posts by this author

10 responses so far

10 Responses to ““Opulent in elegance. Bountiful in spirit””

  1. Drew Venkatramanon 01 Mar 2008 at 5:24 pm

    Wow. As nice as Rancho is, I don't think this article will have much to say on the demand right now, People will buy houses because of the current boom in china, regardless of the Parent Talk ads.

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  2. Chris Seahon 02 Mar 2008 at 4:50 pm

    I think they lost me at "magnum opus". It appears that Chinese marketing firms and their writers have a superior understanding of classical latin than I.

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  3. Jonathan Lauon 02 Mar 2008 at 7:13 pm

    Yea, i think this just goes to show how much the housing market is booming in China, especially in Shanghai. We have all these beautiful villas that are worth more and more each day. One reason why we are seeing so many new houses around us is because investing in real estate is one of the easiest ways to make money right now in China. The standard of living in China is increasing like crazy, and so is the amount of money in people's wallets. Just buy a house and watch its value double in no time.

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  4. Howard Jingon 02 Mar 2008 at 9:11 pm

    Wow someone really really likes thesauruses.

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  5. kevinhuangon 02 Mar 2008 at 9:41 pm

    Or someone is just naturally grandiloquent.

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  6. Kai Lin Fuon 02 Mar 2008 at 10:03 pm

    I agree with Jon, now that so many people are flocking towards China because of its rising economy more are investing in real estate. New houses are constantly being built and more people are buying them too. These houses are definitely going to increase in value.

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  7. Trevor Sunon 02 Mar 2008 at 10:49 pm

    wow, so whats their point? to be an ultimate fung shui master balla u gotta live there or something? Sounds like a fascist organization seeking to conquer the world = =

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  8. Richard T.on 15 Mar 2008 at 3:26 pm

    Well, unlike certain areas, china has the ability to expand and build houses, becuase they have an incredible size of land. This is partly one of the reason why real estate is booming so quickly in China's market. For instance, let's take America as an example. Almost every single bank in America is losing money. They banks are paying a price way above the real value on the real estate in America , and this is why they are also undergoing a recession right now.

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  9. MichaelChowon 17 Mar 2008 at 11:07 pm

    I agree with most of the posts before mine on this whole idea of the positive appeal this sends to audiences. China unlike the U.S economy is facing a big time, "boom" nation wide. This Rancho Santa Fe would sound very appealing to quite a lot of teachers and families of the Shanghai American School Community.

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  10. Jo Loon 18 Mar 2008 at 6:42 pm

    Because Rancho is such a nice compound and is conveniently located right next to SAS, families will want to live there regardless of any ads.

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