Comments on: Pepsi RAW - will consumers pay more for a healthier soft drink?

By: Jonathan Lau

Jonathan Lau — Thu, 20 Mar 2008 11:48:00 +0000

Wow, I don’t know about you, but I would definitely want to see what this stuff tastes like. If it tastes the same and the price isn’t that much more than a regular coke, then I would definitely convert to Pepsi Raw. I’m sure there will still be chemicals in it, but at least this new product is more than just sugar and carbonated water.

By: yunqimok

yunqimok — Sat, 08 Mar 2008 04:14:05 +0000

I think that Pepsi Raw is a great idea. People all over the world, including the US, are starting to become more health conscious. Or, if not health conscious, beauty and body image conscious. If people can now enjoy similar tasting things but which may not make one as fat, then why not? If money can buy something that tastes good and is good for you, then I am sure that many would be willing to pay it. After all, organic foods are many times more expensive than ordinary foods, but they are a hit in the market. Consumers who are wealthieir will definitely be willing to pay for the Pepsi Raw…provided that it tastes good of course.

By: Shana

Shana — Thu, 06 Mar 2008 00:33:36 +0000

I agree with what seems to be the general consensus that a large amount of people will find this product attractive beacause it claims it’s healthy, and will therefore be willing to pay more for it.
Personally though, I like the “artificially flavored soft drinks” such as Mr. Pibb/Pibb x-tra(a Coca Cola product), so I wouldn’t go spend a bunch of money on this Pepsi product which sounds kind of…weird. Leave this to the vitamin water and other weird flavored-brand name drinks out there. And yes, I do know that the Coca Cola company technically owns “Vitamin Water” but it doesn’t say Coca Cola Vitaman drink or Coca Cola ‘raw’. Pepsi Raw just sounds funny.

By: Erin

Erin — Wed, 05 Mar 2008 04:30:56 +0000

I think a lot of Americans would pay the extra money for this “healthy” drink. It seems like right now, we pay any amount of money for whatever new item claims to be “healthy” or 100 calories or less. So many popular snack foods have been turned into 100 calorie snack packs, claiming to be healtheir for you. But really, are they that much better? all of these things still gigantic lists of additives and preservatives on the back, and very little nutritional value. sure, it’s only one calories, but you’re still placing all of the un-needed chemicals in your body, which is quite unhealthy. Yet the amount of people consuming these products continues to grow exponentially. Why? People respond to incentives…which they will do with this new pepsi product. They will see the “healthy” label on it and feel they are doing their bodies good by consuming it..causing them to feel like they can spend their daily calories or junk food intake elsewhere=overconsumption of junk food. No matter what any company does, pop will not be healthy.

By: caleb

caleb — Mon, 03 Mar 2008 01:19:49 +0000

I wouldn’t buy it because I don’t drink soft drinks often but I can see why people people that do drink soft drinks would find this very appealing. Whenever business say that their company saves blah blah blah amount of resources, although the consumption of their product doesn’t mean that resources are being wasted, it just means not as many are. Its all about appealing to the consumer’s conscious. If you can make him or her feel that their doing something good for themselves or the environment, even if the effect of their action doesn’t change anything dramatically from their current status, they’ll buy the product. People are stupid hypocrites .

By: Hansen

Hansen — Sun, 02 Mar 2008 16:12:51 +0000

I don’t drink Coke a lot, but I still do. For me, I cannot escape the fact that on a hot day, popping the cap off a bottle of Coke is refreshing. Indeed the whole deal with soft drinks is that it isn’t healthy. But with all the attention going around about health these days, this RAW is merely another business ploy aimed at the general demand. We want Coke, but we want healthy. So what does Pepsi give us? Marketed, “healthy” cola. I’d buy it.

By: Kai Lin Fu

Kai Lin Fu — Sun, 02 Mar 2008 13:29:50 +0000

Ok,according to wikipedia the definition for soft drink is a carbonated chemical compound that contains sodium, artificial sweeteners and it doesn’t contain any vitamins, minerals, fiber, protein, or other essential nutrients. Does that sound healthy to you? Soft drink manufacturers can use the word “natural” all they want but all man made products are simply NOT natural. Other than that I think RAW will sell very well with today’s health conscious generation.

By: julie.lin

julie.lin — Sun, 02 Mar 2008 12:55:19 +0000

i dont drink soft drinks a lot because i dont like it, so i probably would not spend more money on it. but for people who love to drink softdrinks like pepsi, i think the new RAW should be a good alternative for their regular, high sugar, unhealthy soft drinks. i support the idea of RAW and i think it will make it into the softdrink market smoothly.

By: serenatu

serenatu — Sun, 02 Mar 2008 12:04:47 +0000

No matter how Pepsi is trying to make the soft drink more healthy, it’s still not healthy. We will never know what other weird chemicals and stuff they add into the drink to make it “healthy”. So I don’t see why would someone spend more money on the Pepsi RAW when it is just like all the other soft drinks.

By: kevinhuang

kevinhuang — Sat, 01 Mar 2008 12:02:45 +0000

I think people will probably be willing to pay more for a more healthy, more environmentally safe drink. Especially in Europe. People in Europe, compared to the rest of the world are definitely more health-conscious. As long as the drink tastes good, I expect it to be quite popular among the UK residents.

By: Alex Goldman

Alex Goldman — Sat, 01 Mar 2008 07:38:28 +0000

Although there seems to be a growing trend towards healthy diets, it seems to me that the Pepsi product has become synonymous with the brand name. Even if the drink is made with healthy ingredients, I will never be able to associate the company with anything other than the soda(which ironically is the goal of advertising. If the drink does prove to be healthy, and of high quality, I think that Pepsi can change their image to some extent and the drink will be successful.

By: Jo Lo

Jo Lo — Sat, 01 Mar 2008 06:39:01 +0000

Introducing this product first in the UK is a smart move. The Brits are more health conscious and if they end up liking it, chances are most Americans will want to try it to. The problem for Pepsi is that if Raw does become successful and tastes the same as regular Pepsi, the sales of the regular will go down. But, this probably will be compensated by the increasing sales of Raw. I think more and more people would want to drink it, especially young adults who are obsessed with looks and by drinking Raw, they wouldn’t feel as guilty as if they were drinking regular Pepsi, which is high in calories.

By: Kristie Chung

Kristie Chung — Sat, 01 Mar 2008 04:16:21 +0000

I think that this product could potentially sell pretty well given the right advertising, and if it tastes like the original pepsi. It could ride on the health-craze wave in the U.S.

By: Rebecca Sung

Rebecca Sung — Sat, 01 Mar 2008 03:48:30 +0000

“Apple extract, sparkling water, grapes, coffee leaf, raw cane sugar.”

This combination of ingredients seems weird to me…but the health-craze is in the states, so it might sell well at the beginning. Pepsi Raw can just become a fad that passes quickly. Besides, if a person was actually trying to be healthy, I highly doubt that he/she would be drinking soda.

By: Howard Lin

Howard Lin — Fri, 29 Feb 2008 02:12:19 +0000

This new product makes a soda “healthier”, however, isn’t all sodas unhealthy? Sugar free or light Pepsi are the same price as classic ones. I don’t see a reason why people would pay more just to drink a “more healthy” soda when you can drink a normal one just for the same effect.